The J.Crew Fit Assistant
An AI-commerce experience for conversational fit guidance
Geoff Allman
Designer &product leader
I design and build digital
experiences
end to end:
strategy, UX, code.
Currently Head of Product
Design
at J.Crew & Madewell.
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Harkness for Claude Code
My custom context system for AI collaboration and coding
J.Crew Sandbox
A production-quality prototyping environment for designing with code
Elevating E-Commerce
A redesign strategy to make J.Crew and Madewell feel more premium without sacrificing KPIs
J.Crew & Madewell Apps
Designing J.Crew’s native iOS app from zero to one, then scaling the platform across brands without flattening either one
The Oracle of Fire Island
An AI chatbot with all the island tea
Rearranging the Cultural Furniture
An essay using Kim Kardashian and Donald Judd as ciphers for celebrity as product design